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While somewhat unfocused, this book does a very good job of tracing the origins of the marriage between neoliberal capitalism and evangelical Christianity that's been such a prominent feature of our politics in recent decades. Its primary value is in analyzing some of the ways in which the conservative ascendancy of the last 30 years was actively built by Sun Belt postindustrial service workers themselves, in contrast to the What's the Matter With Kansas thesis that tends to see them as little m While somewhat unfocused, this book does a very good job of tracing the origins of the marriage between neoliberal capitalism and evangelical Christianity that's been such a prominent feature of our politics in recent decades. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists.
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To navigate this compromise, women drew on the notion of sacred service, which would eventually percolate up to man- agerial ideology as a tool to extract maximum value from employees while erasing claims to power differentials. The Making of Christian Free Enterprise. Her most provocative argument is that the hierarchical division between an almost exclusively mascu- line managerial team and a heavily feminized workforce replicated evangelical Christian marriages in which wives submit to their husbands in exchange for stated appreciation of their labor.
Walmart exploited the conservative family structure in the region by making the men managers on borrowed prestige and the women the servants of managers and customers. But does this make Walmart a Christian Corporation? Did Walmart use Christian concerts in stores to draw shoppers? Unique historical circumstances that cut funding for Christian Universities and regional schools helped them see the opportunity to create partnerships with Walmart in turn for financial support. The faith of Christian women made the trope of Christian service stick for the corporation on the popular level—from the bottom up, not from the top down.
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Australian Christian Colleges. The Making of Christian Free Enterprise views the company as product of its region, showing that its success has depended on a bizarre reconciliation of Northwest Arkansas's uneasy cocktail of anti-corporate populism, racial homogeneity, evangelical Christianity, and free enterprise The mega-retailer is significant not only as a business success story but as an ideological triumph for the right. The Making of Christian Free Enterprise is an invaluable asset for apprehending how we got here. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Giving Max Weber's "Protestant ethic" something of a lateth-century update, Moreton shows how this confluence wedded Christianity to the free market. Jean-Christophe Agnew, Yale University Moreton unearths the roots of the seeming anomaly of "corporate populism," in a timely and penetrating analysis that situates the rise of Wal-Mart in a postwar confluence of forces, from federal redistribution of capital favoring the rural South and West to the "family values" symbolized by Sam Walton's largely white, rural, female workforce the basis of a new economic and ideological nichethe New Christian Right's powerful probusiness and countercultural movement of the s and '80s and its harnessing of electoral power. She not only recounts labor abuses such as the company's notorious failure to promote and reward women but also stresses how the company appealed to white Americans' feelings of entitlement Its workers and the customers they served--often "friends, neighbors, and loved ones"--were the same: Maud Newton Bookforum Like all historians who love their craft, Bethany Moreton is a gifted storyteller, and this book offers readers an engaging account of how a discount five-and-dime store conceived in the rural American Ozarks became the template for service work in the global economy Her most significant contribution is to offer an explanation of the paradox that political pundits have pondered in recent years: Moreton's careful, sometimes wry historical analysis demonstrates that when "values voters"--with many Wal-Mart workers surely among them--eschew economic benefits such as unionization, they do so out of allegiance to a radically new set of moral market priorities. Wal-Mart's success in rallying red state America to its aisles would then provide a model for the Republican Party in its efforts to perfect its revanchist coalition of Christian social conservatives, racists, fat cats, and free marketeers. That is the question that women's studies professor Bethany Moreton attempts to answer in To Serve God and Wal-Mart, her deeply researched account of the ideological underpinnings of the company's rise.